Guest posting on blogs is what makes blogs so SEO friendly. These posts are counted as regular updates on the blog from the search engine point of view. They also make the blog very dynamic. However, for web masters, guest posting can be far more significant since they can very effectively be used for backlinking. Below given are a few ways in which you can optimize on the facility of guest blogging.
The formula for building links through guest posting is simple. There are two ways in which you can use this facility in order to build both inbound and outbound backlinks with guest posting. All you have to do is zero in on a few blogs that are related to the content that your website deals with and take the process forward.
How guest posting helps outbound backlinks
For building outbound links, you have to regularly visit these blogs and leave expert comments on the content posted on that page. Never forget to leave a link that can direct readers back to your site. Either Backlinks can be in the form of your URL at the end of the comment or you can change keywords in the anchor text into backlinks. In addition to posting comments, you can also volunteer to provide expertly written articles for the blogs. Blog owners usually do not mind since they receive their inbound backlinks through the posts, besides providing high quality information to visitors.
How guest posting helps inbound backlinks
Inbound links are supposed to hold lot more value when compared to outbound backlinks and guest posting is a great way to increase the number of incoming links. You can invite other bloggers who write on relevant topics to provide write ups for your blogs. They can have their backlinks placed in the article, which is what you actually want. These links are the incoming links to your site. You can invite several bloggers to offer articles in return of posting their backlinks on your site. However, you have to ensure that the guest bloggers only give you links of high quality web pages. In other words, the links posted on your site should be of high pagerank. Make sure that you check this out before sending out invitations.
The process of backlinking is mutually beneficial to the guest blogger and the blog owner because one earns an outbound backlink and the other earns an inbound backlink. There are several advantages of using guest posts as backlinking tools. The biggest advantage is that you get target traffic. Only people who are interested in the content that you post use your link to travel back to your site. In addition, you can harvest target audience of other relevant blogs as well. Gradually, you build a strong base of target audience who turn into regular patrons to your site.
Guest posting is a SEO technique that holds a lot of potential in terms of link building. So, make good use of the facility and increase the number of backlinks to and from your website.
About the author –
Anita is an online SEO and marketing specialist who works for workmonk.com.